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Interswitch has unveiled new integrated marketing campaigns for its flagship consumer brands, Quickteller and Verve, reinforcing its commitment to seamless digital payments and financial inclusion across Africa.
The campaigns were introduced during an exclusive media screening and engagement event held at the company’s headquarters in Victoria Island, Lagos. The launch featured the premiere of new television commercials alongside a coordinated rollout of marketing assets across television, radio, outdoor advertising, and digital platforms.
According to the company, the dual-brand initiative reflects its vision of making payments a seamless and intuitive part of everyday life, enabling individuals and businesses to transact easily across multiple channels.
The new Quickteller campaign centres on the theme “Run It!”, highlighting the dynamism and ambition of modern African consumers. The television commercial portrays everyday scenarios where individuals complete financial transactions quickly and effortlessly—from paying bills and topping up airtime to transferring funds—positioning Quickteller as a reliable platform powering real-time digital payments.
At the same event, Interswitch also launched a new brand commercial for Verve, the company’s indigenous payment card scheme with more than 100 million cards issued across Africa.
The Verve campaign focuses on celebrating African culture, resilience, and aspiration, portraying payments as an essential enabler of lifestyle experiences and personal progress. The narrative highlights the brand’s connection to consumers while emphasising secure and seamless payment experiences.
Over the years, Verve has expanded beyond its core payments function to build broader lifestyle engagement initiatives, including VerveLife, a fitness and wellness platform that has connected with millions of users across Africa over the past eight years.
Speaking at the launch, Cherry Eromosele, Executive Vice President for Marketing and Communications at Interswitch Group, said the campaigns reflect the company’s broader mission of empowering African consumers and businesses through digital commerce solutions.
She noted that both Quickteller and Verve play critical roles in advancing financial inclusion and supporting the continent’s growing digital economy.
Also commenting on the initiative, Tomi Ogunlesi, Divisional Head for Brands, Communications, Content and Corporate Social Responsibility at Interswitch, explained that the campaigns will be deployed through a coordinated 360-degree media strategy across key African markets.
The rollout will include television placements, digital storytelling, radio promotions, outdoor advertising, and social media engagement to maximise reach and brand visibility.
Ogunlesi also emphasised that the creative development and production of the campaigns relied entirely on local African talent. According to him, the project intentionally avoided the use of artificial intelligence in favour of authentic storytelling using real actors, locations, and production teams.
The approach, he said, reflects Interswitch’s belief that African stories should be told by African voices.
As the company continues to expand its pan-African footprint, the campaigns signal a renewed emphasis on cultural relevance, trust, and human connection—factors increasingly shaping how technology companies build and maintain relationships with consumers across the continent.
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