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Sterling Financial Holdings Company Plc (Sterling HoldCo) has recorded strong investor interest following the launch of its public offer, reflecting renewed confidence in the group’s growth strategy and market positioning.
The offer, which opened on September 17, 2025, is part of the group’s plan to meet the new capital requirements set by the Central Bank of Nigeria (CBN). Sterling HoldCo is offering 12.58bn ordinary shares of 50 kobo each at N7.00 per share, a pricing that market experts describe as attractive, given that it represents a six per cent discount to the company’s prevailing market price.
Proceeds from the offer will be strategically deployed to strengthen the group’s subsidiaries. This includes N10bn to capitalise its asset management arm, SterlingFi; approximately N43bn to fully recapitalise Sterling Bank Limited; and N32.9bn earmarked for expansion into new business opportunities.
Analysts note that the discounted pricing offers a compelling entry point for both institutional and retail investors, while also positioning the group to consolidate its role as a leading player in Nigeria’s financial services sector.
Sterling HoldCo, the parent company of The Alternative Bank, Sterling Bank, SterlingFi, and other subsidiaries, has continued to build on its reputation for innovative financial solutions, socially responsible initiatives, and customer-centric services. Its diversified operations in banking, payments, and technology-driven financial services underpin its long-term strategy of creating sustainable value for shareholders, employees, and the communities it serves.
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