Octobank acquires Earlybase to boost sales and marketing in Europe

Octobank, a neobank based in the Czech Republic, has acquired business-to-business (B2B) sales firm Earlybase.

All of Earlybase’s team members will be integrated within Octobank. The firm will act as the bank’s marketing and sales team for Europe. Bogdan Atanasiu, CEO and founder of the challenger, says the move will consolidate the firm’s sales in the region.

He adds: “I am happy to extend our team with people who are passionate about helping other businesses in selling their products or services through state-of-the-art marketing and sales capabilities.”

The bank describes itself as an integrator of “beyond banking” with a primary focus on e-shops and merchants.

Founded in 2020, Octobank is based in Prague. It offers a series of plans for its business customers, including a “freemium” model with an IBAN.

“Our expertise in the sales cycle is essential for businesses that target customers located in different markets,” says František Dvořák, vice president of target acquisition at Earlybase.